Win the buyers who can actually qualify your product.
Prythos connects your technical product to the industries that use it, the markets that buy it and the importers and distributors who can approve it, so industrial exporters put their effort into accounts that can convert.
Industrial products are sold on specification. A buyer does not ask whether your product is good; they ask whether it meets their standard, fits their application and arrives with the documents their plant requires. Approval comes before the order.
The category is broad. EEPC's June 2026 report groups engineering exports into lines such as industrial machinery (US$ 5.32 billion), electrical machinery (US$ 3.80 billion), iron and steel including products (US$ 4.88 billion) and non-ferrous metals (US$ 2.75 billion) for April–June 2025 (EEPC India).
Full-year engineering exports reached a record US$ 122.43 billion in FY2025-26, up from US$ 116.75 billion, as reported from an EEPC India statement (Eastern Mirror, 23 Jul 2026). `` secondary report; check the EEPC release.
The data stops one level above your buyer.
Trade statistics are published by product group and destination. In April–June 2025, "industrial machinery" was a single line of US$ 5.32 billion and the USA alone accounted for US$ 5.14 billion of US$ 28.91 billion in engineering exports, about 18% (Prythos calculation from EEPC India).
Your buyer exists at a finer grain: a specific application, inside a specific plant, served by a specific importer or distributor. No country statistic tells you who needs your component, whether they can buy it, or what they would need to see before they approve you.
One account decision. Six layers of signal.
Technical product.
Specification, material, tolerance and standards define who can use it.
Application.
Which industries use it, and for which job inside their process?
Industrial demand.
Where are those industries buying, and from whom today?
Compliance.
Machinery sold into the EU will move to Regulation (EU) 2023/1230, which applies from 20 January 2027 and replaces Directive 2006/42/EC; it requires conformity assessment, an EU declaration of conformity and CE marking, with third-party assessment for high-risk machinery products, and it also places duties on importers (EU-OSHA, updated 16 Jan 2025). For iron, steel and aluminium goods, the EU's carbon border mechanism has applied in its definitive regime since 1 January 2026, with authorisation, reporting and certificate obligations falling on importers (European Commission). ``
Trade terms.
The Ministry of Commerce said the India-UK CETA lets sectors including engineering "compete with no disadvantage"; it entered into force on 15 July 2026 (PIB, 17 Jun 2026). The India-EU FTA was concluded on 27 January 2026 and is not yet in force (India Briefing, updated 22 Oct 2026). US tariff treatment is unsettled and must be checked per product.
Importers, distributors and qualification.
Who serves the industries that use your product, and what must you show them: certificates, test reports, samples, references?
- Input 01: SPEC converges into DECISION
- Input 02: USE converges into DECISION
- Input 03: DEMAND converges into DECISION
- Input 04: RULES converges into DECISION
- Input 05: TERMS converges into DECISION
- Input 06: CHANNEL converges into DECISION
The brochure, the fair and the cold email.
A catalogue sent to a list. A trade-fair lead with no application attached. A distributor's reply that never turns into a technical conversation. A certification pursued for a market before knowing whether the buyers there would ever approve you.
Each step is reasonable. Together, they spend effort before the account is qualified for you.
Prythos connects the product to the account that can approve it.
Prythos is the intelligence layer between scattered trade signals and the decision in front of you. It reads application, industrial demand, compliance, trade terms and channel together, and returns an answer to a commercial question: which accounts are worth qualifying for.
Don't give your team more data. Give them a better decision.
`` Capability language describes the product as designed. Confirm each signal source is live at launch and trim any line that is not.
Five decisions every industrial exporter faces.
| Decision | The question you are really asking | What Prythos brings together |
|---|---|---|
| Which application first | Which industries use my product, and for what job? | Application and end-use mapped to your specification |
| Where the demand is | Which destinations buy for those industries, and from whom? | Destination demand, trade flows and incumbent supply |
| Whether you can place it | What must the product, the documents and the shipment satisfy there? | Conformity, marking and carbon-border requirements mapped to your product |
| Who can qualify you | Which importers and distributors serve those industries? | Importer and distributor profiles ranked by application fit |
| What approval will take | What will they need to see before they approve me? | A readiness checklist: certificates, test reports, samples, references |
From a technical product to an account worth the effort.
What does it do, and to which standard?
Signals: specification, material, standards
Which industries use it, and for what?
Signals: end use, adjacent applications
Where are those industries buying, and on what terms?
Signals: destination demand, compliance, duty terms
Which importers and distributors serve them?
Signals: importers, distributors, coverage
What will they need to see before they approve you?
Signals: certifications, documentation, samples
Which accounts are worth the effort of qualifying for?
Signals: a prioritised shortlist, with the reasons
- Step 1: Product. What does it do, and to which standard?. Signals: specification, material, standards.
- Step 2: Application. Which industries use it, and for what?. Signals: end use, adjacent applications.
- Step 3: Demand. Where are those industries buying, and on what terms?. Signals: destination demand, compliance, duty terms.
- Step 4: Channel. Which importers and distributors serve them?. Signals: importers, distributors, coverage.
- Step 5: Qualification. What will they need to see before they approve you?. Signals: certifications, documentation, samples.
- Step 6: Opportunity. Which accounts are worth the effort of qualifying for?. Signals: a prioritised shortlist, with the reasons. (Key opportunity milestone)
Each step removes options the evidence does not support. What remains is an opportunity worth qualifying for, with the reasons attached.
In industrial exports, the channel is the market.
| Step | What happens | What it answers |
|---|---|---|
| Find the demand | Application and industrial demand narrow the world to destinations that use your product | Where should I look? |
| Map the channel | Importers and distributors that serve those industries are identified | Who gets my product to the plant? |
| Prioritise for qualification | Channel partners ranked by application fit, activity and the approvals they typically require | Who should I qualify for first, and why? |
Prythos prioritises. You decide. Every ranking shows its reasoning.
Approval opens the account. Follow-through wins it.
- Stage 1: RFQ
- Stage 2: Qualification
- Stage 3: Quote
- Stage 4: Follow-up
- Stage 5: Outcome (Outcome learned and recorded)
The Export Revenue Agent takes an opportunity from first enquiry to recorded outcome:
Is this RFQ one we can meet to specification? What should the quote say, given what we know about the buyer and market? How and when do we follow up? What did we learn from the result, and where does it change the next account we pursue?
`` Stage descriptions must match the Export Revenue Agent copy on the How it works page.
A mid-sized Indian maker of precision-machined flow-control components wants its first European distributor.
| Step | The question | What the evidence would show | The decision |
|---|---|---|---|
| Product | What exactly is it, and to which standard? | Specification, material and standards stated as a buyer's engineer would read them | One product family leads |
| Application | Who uses it? | Industries and jobs it serves | Pick the application with the clearest fit |
| Demand | Where are those industries buying? | Destination demand, compliance and duty terms | One or two markets, not ten |
| Channel | Who serves them? | Importers and distributors by application fit and activity | A short list to approach |
| Qualification | What will they ask for? | Certificates, test reports, samples, references | Prepare only what the shortlist requires |
No number appears in this scenario because none is real. When Prythos has customer results, they replace this section.
What changes when the decision is evidence-led.
Effort follows fit. Qualification work goes to accounts that can convert.
Compliance is planned, not discovered during the approval process.
The channel is chosen deliberately, not inherited from whoever replied.
Quotes carry context and follow-ups carry discipline.
Every outcome sharpens the next account.
These are the changes Prythos is designed to make. They are aims, not measured results, until customer evidence exists.
Four principles, one standard.
Evidence.
Every claim carries its source and date. If we cannot source it, we do not say it.
Intelligence.
Signals connected into a decision, not stacked into a dashboard.
Action.
The work continues through the RFQ to the outcome.
Precision.
Your specification, your application, your market, your channel. Not an industry average.
Don't give businesses more data. Give them better decisions.
Pre-launch, so the proof is the evidence behind the problem.
Prythos has no customer results to show yet, and this page will not pretend otherwise. What it can stand behind today is the evidence for the problem it is built to solve:
| Figure | Source | Period |
|---|---|---|
| Engineering exports US$ 34.14 billion, +18.09% | EEPC India | Apr–Jun 2026 |
| Engineering exports US$ 122.43 billion (record) | Eastern Mirror, citing EEPC India | FY2025-26 |
| USA US$ 5.14 billion of US$ 28.91 billion | EEPC India | Apr–Jun 2025 |
| EU Machinery Regulation applies from 20 Jan 2027 | EU-OSHA | Page updated 16 Jan 2025 |
| EU CBAM definitive regime from 1 Jan 2026 | European Commission | 2026 |
“I'm JImmey, the founder of Prythos. Before building it, I spent time in conversation with exporters and industry leaders, and eight months working inside the industry. What stood out was not a shortage of information. It was how much effort it took to turn scattered information into a decision someone could act on. Prythos is my answer: not more data, but better decisions, carried through to revenue.”
Qualify for the accounts that matter.
Export intelligence is moving from research you read to decisions you can act on. Join the waitlist to see what that looks like for your product.
Sources for this page
All pages read on 25 Oct 2026. Where a source did not state an as-of date, that is noted.
- EEPC India, Engineering Trade Analysis, June 2026 (DGCI&S data, quick estimates) — eepcindia.org. The PDF carries no explicit publication date. The US share (about 18%) is our calculation: 5.14 / 28.91.
- Eastern Mirror, report of EEPC India's statement, updated 23 Jul 2026 — easternmirrornagaland.com. Secondary. The article gives about 5% growth; the two figures imply 4.9%.
- EU-OSHA, Regulation (EU) 2023/1230 on machinery (page updated 16 Jan 2025) — osha.europa.eu
- European Commission, CBAM — taxation-customs.ec.europa.eu. No page date shown.
- PIB, India-UK CETA release, 17 Jun 2026 — pib.gov.in
- India Briefing, India FTA tracker (updated 22 Oct 2026) — india-briefing.com. Secondary; re-check EU FTA status against official sources.