The next market for your brand shouldn't be a guess.
Prythos connects consumer demand, market access, competition and buyer signals into one commercial picture, so FMCG exporters can decide where to go, who to approach and what to quote.
An FMCG export is never just a product. It is a pack size, a label in another language, a shelf life that must survive the voyage, a price that must hold against brands already on the shelf, and a buyer willing to carry the risk of stocking you.
At home you know the retailers, the pricing and the consumer. Abroad, each of those is unknown, and each unknown becomes a decision you make before the first container ships.
The scale is real, and it is why the choice of market matters:
Finding an opportunity is easy. Finding the right one is not.
Enquiries arrive. Trade fairs fill a bag with business cards. Marketplaces list thousands of buyers. Every one of these answers a different question, and none of them answers yours: is this market open to my brand, is it already won, and will anyone there actually reply?
The wider data landscape is no tidier. NITI Aayog's March 2024 report on boosting MSME exports names "reluctance to share information across government departments" as a key issue and describes current MSME export estimates as "likely unreliable and almost certainly inflated" (p. 9). The same report puts export participation at 0.95% of MSMEs (p. 13), while MSMEs contribute 45.03% of India's exports (p. 7) (NITI Aayog, *Boosting Exports from MSMEs*, Mar 2024).
So the difficulty is not a lack of signals. It is that no single signal is decisive, and nobody hands you the whole picture.
One market decision. Six kinds of signal.
Consumer demand.
Is this product category growing in the destination — in this format, at this price point, through this channel?
Market access.
What must the pack, the label and the facility satisfy before the goods can be sold? Examples: the EU requires the 14 listed allergens to be emphasised in the ingredients list (European Commission); FDA requires facilities that manufacture, process, pack or hold food for US consumption to register, renewing every other year (FDA, current as of 12 Jan 2026); and for personal care, EU Regulation 1223/2009 Art. 4 requires a Responsible Person established in the EU (EUR-Lex), while the US MoCRA adds facility registration, product listing, safety substantiation and 15-business-day reporting of serious adverse events (FDA). ``
The buyer's obligations.
Under FDA's Foreign Supplier Verification Programs rule, the importer must verify its foreign suppliers (FDA). The person you are pitching carries a compliance duty that depends on you.
Trade terms.
Agreements change what a market costs. The Ministry of Commerce reported that under the India-UK CETA, UK tariffs of up to 70% on processed-food products go to zero; the agreement entered into force on 15 July 2026 (PIB, 17 Jun 2026). The India-EU FTA was concluded on 27 January 2026 but is not yet in force, and US tariff treatment has been unsettled since the US Supreme Court's 20 February 2026 ruling on IEEPA tariffs (India Briefing FTA tracker, updated 22 Oct 2026). Duty treatment is set tariff line by tariff line, so it has to be checked against your HS code.
Competition.
Who is already on the shelf, at what price, in what pack?
Buyers.
Which importers and distributors handle your category, and are they actually active?
- Input 01: DEMAND converges into DECISION
- Input 02: ACCESS converges into DECISION
- Input 03: OBLIGATIONS converges into DECISION
- Input 04: TERMS converges into DECISION
- Input 05: RIVALS converges into DECISION
- Input 06: BUYERS converges into DECISION
You become the integration layer.
Export data in one spreadsheet. A regulator's checklist in a PDF. A consultant's market note from last quarter. Business cards from a fair. A marketplace login. A distributor's WhatsApp reply. Last year's order as the default assumption.
Each of these is useful. None of them is connected. So the exporter does the joining — by hand, late, and often by instinct.
The risk: markets chosen because someone replied first, buyers approached before they are qualified, and quotes sent before the cost of compliance is clear.
Prythos doesn't add another source. It connects the ones you already need.
Prythos is the intelligence layer between scattered trade signals and the decision in front of you. It reads demand, market access, trade terms, competition and buyer activity together, and returns an answer to a commercial question — not a dashboard to interpret.
Don't give your team more data. Give them a better decision.
`` Capability language on this page describes the product as designed. Before publishing, confirm each signal source is live at launch and trim any line that is not.
Five decisions every FMCG exporter faces.
| Decision | The question you are really asking | What Prythos brings together |
|---|---|---|
| Where to sell | Which destination deserves my brand first? | Demand direction, market access and trade terms, side by side |
| Whether you can sell | What must my pack, label and facility satisfy there? | Labelling, registration and importer requirements mapped to your product (e.g. EU allergen emphasis, FDA facility registration, cosmetics responsible-person rules) |
| Whether you can win | Who is already on the shelf, at what price, in what pack? | Competing brands, price bands and formats in the destination |
| Who to approach | Which importers and distributors handle my category, and are they active? | Importer and distributor profiles ranked by fit with your product |
| What it will really cost | What is my landed price once terms and compliance are counted? | Duty treatment for your HS code, compliance steps and freight inputs |
From product to opportunity, one narrowing question at a time.
What exactly are you selling?
Signals: HS code, pack, shelf life, price tier
Where can it be sold, and on what terms?
Signals: labelling, registration, duty terms
Is there pull for this category, in this format and price?
Signals: trade flows, price bands, competing brands
Who imports or distributes it, and are they active?
Signals: importers, distributors, activity
Which market and buyer deserve your effort first?
Signals: a prioritised shortlist, with the reasons
Approach, quote, follow up, learn from the outcome.
Signals: RFQ, Qualification, Quote, Follow-up, Outcome
- Step 1: Product. What exactly are you selling?. Signals: HS code, pack, shelf life, price tier.
- Step 2: Market. Where can it be sold, and on what terms?. Signals: labelling, registration, duty terms.
- Step 3: Demand. Is there pull for this category, in this format and price?. Signals: trade flows, price bands, competing brands.
- Step 4: Buyer. Who imports or distributes it, and are they active?. Signals: importers, distributors, activity.
- Step 5: Opportunity. Which market and buyer deserve your effort first?. Signals: a prioritised shortlist, with the reasons. (Key opportunity milestone)
- Step 6: Action. Approach, quote, follow up, learn from the outcome.. Signals: RFQ, Qualification, Quote, Follow-up, Outcome.
Each step removes options the evidence does not support. What is left is not a list of markets. It is an opportunity you can act on, with the reasons attached.
A buyer list is not buyer intelligence.
| Step | What happens | What it answers |
|---|---|---|
| Discover the market | Demand, access and trade terms narrow the world to the destinations that fit your product | Where should I look? |
| Map the buyer landscape | Importers, distributors and channel types in that market are identified for your category | Who handles products like mine? |
| Prioritise | Buyers are ranked by fit and activity, with the reasons shown | Who should I approach first, and why? |
A list tells you who exists. Intelligence tells you who matters to this product, in this market, right now. The journey moves in three steps:
Prythos prioritises. You decide. Every ranking carries its reasoning, so you can disagree with it.
Finding the opportunity is half the work. Converting it is the other half.
- Stage 1: RFQ
- Stage 2: Qualification
- Stage 3: Quote
- Stage 4: Follow-up
- Stage 5: Outcome (Outcome learned and recorded)
The long-term path is one connected story: trade intelligence, opportunity discovery, buyer intelligence, then the Export Revenue Agent, which works an opportunity from the first enquiry to a recorded outcome.
Each stage is a decision, not a task. Is this RFQ worth pursuing? What should this quote say, given what we know about the market? When should we follow up, and how? What did we learn from winning or losing? The outcome feeds the next market decision.
`` Stage descriptions here must match the Export Revenue Agent copy on the How it works page.
A mid-sized Indian maker of packaged savoury snacks wants a second export market.
| Step | The question | What the evidence would show | The decision |
|---|---|---|---|
| Product | What exactly are we selling? | The product defined as a buyer would search for it: HS code, pack format, shelf life, price tier | Fix the product definition before looking at any market |
| Market | Which destinations are even open to us? | Labelling, registration and duty terms compared for three candidate markets | Drop any market where the cost of compliance outweighs the opening |
| Demand | Where is there pull at our price? | Category demand and competing price bands in the markets that remain | One market moves to the front |
| Buyer | Who should we approach first? | Importers and distributors active in the category there, ranked by fit | A short, ordered list instead of a long, flat one |
| Action | What happens when the first RFQ arrives? | The RFQ is qualified, quoted with market context, followed up, and the result recorded | The outcome informs the next market decision |
No number appears in this scenario because none is real. When Prythos has customer results, they replace this section.
What changes when the decision is evidence-led.
Markets chosen for reasons you can explain. Not because a distributor replied first.
The cost of compliance is known before the quote, not discovered after it.
The right buyers are approached first, so fewer conversations go nowhere.
RFQs are answered with context, and followed up with discipline.
Every outcome becomes learning for the next market decision.
These are the changes Prythos is designed to make. They are aims, not measured results, until customer evidence exists.
Four principles, one standard.
Evidence.
Every claim carries its source and its date. If we cannot source it, we do not say it.
Intelligence.
Signals are connected into a decision, not stacked into a dashboard.
Action.
The work does not stop at the insight. It continues through the RFQ to the outcome.
Precision.
Your product, your HS code, your market, your buyer. Not an industry average.
Don't give businesses more data. Give them better decisions.
Pre-launch, so the proof is the evidence behind the problem.
Prythos has no customer results to show yet, and this page will not pretend otherwise. What it can stand behind today is the evidence for the problem it is built to solve:
| Figure | Source | Period |
|---|---|---|
| India's exports: US$ 863.1 billion | PIB, Ministry of Commerce | FY2025-26 |
| Processed-food exports: US$ 8,034.64 million | APEDA | FY2025-26 |
| Cosmetics, toiletries and essential oils: US$ 3,065.20 million (+1.00%) | Chemexcil 63rd Annual Report, p. 34 | FY2025-26 |
| MSMEs: 45.03% of exports; 0.95% of MSMEs export | NITI Aayog | Mar 2024 |
| UK CETA in force 15 Jul 2026; UK tariffs of up to 70% on processed food to zero | PIB, 17 Jun 2026 | 2026 |
“I'm JImmey, the founder of Prythos. Before building it, I spent time in conversation with exporters and industry leaders, and eight months working inside the industry. What stood out was not a shortage of information. It was how much effort it took to turn scattered information into a decision someone could act on. Prythos is my answer: not more data, but better decisions, carried through to revenue.”
Decide your next market with evidence.
Export intelligence is moving from research you read to decisions you can act on. Join the waitlist to see what that looks like for your category. `[CONFIRM]` Microcopy under the button (e.g. what the person receives and when). Do not promise early access terms until they are decided.
Sources for this page
All pages read on 25 Oct 2026. Where a source did not state an as-of date, that is noted.
- PIB, India's Exports Scale Record US$ 863.1 Billion in FY 2025–26 — pib.gov.in
- APEDA, Processed Foods — apeda.gov.in. The page labels the unit "Rs." but the 14 product rows sum to US$ 8,034.64 million, so we treat it as USD millions; no as-of date is shown on the page. ``
- Chemexcil, 63rd Annual Report 2025-26, p. 34 — chemexcil.in
- NITI Aayog, Boosting Exports from MSMEs, March 2024 — niti.gov.in. A 2024 report; figures are not FY2025-26.
- European Commission, food labelling (14 allergens) — food.ec.europa.eu
- EUR-Lex, Regulation (EC) 1223/2009, Art. 4 (Responsible Person) — eur-lex.europa.eu
- FDA, Registration of Food Facilities (current as of 12 Jan 2026) — fda.gov
- FDA, FSVP final rule at a glance — fda.gov
- FDA, MoCRA — fda.gov
- PIB, India-UK CETA release, 17 Jun 2026 — pib.gov.in
- India Briefing, India FTA tracker (updated 22 Oct 2026) — india-briefing.com. A secondary source: EU FTA status and the 20 Feb 2026 US ruling should be re-checked against official releases before publishing.
Deliberately not stated on this page:
any current US tariff rate (status unsettled and unconfirmed for Oct 2026); FDA registration and MoCRA specifics for foreign facilities beyond what the FDA pages above state; and any statistic taken from Reddit, LinkedIn, X or Quora (those platforms could not be read; see the Overview tab).